Over the coming year, retailers who are already looking at the different ways in which their customers transact with them will start to introduce new IT initiatives to turn their plans into reality.
Many are starting to espouse omni-channel, and see it as an all-encompassing win-win interface that enhances customer convenience and satisfaction whilst increasing the retailers ability to secure sales.
Based upon the work being currently undertaken by the most forward-thinking of our clients, we forecast see the following developments:
Mobile Payments expect to see significant trials of mobile payments, marking a move beyond todays mobile-optimised websites and mobile apps...